The video above is one of my favorite excerpts from the Gary Hustwit film, Objectified. Objectified is a fabulous (in my opinion) film about industrial design, the design of the everyday objects from the mundane to the magical.
The first speaker in the clip is Dieter Rams, famous for his contributions to industrial design, particularly for the consumer products company Braun. He is then followed by Jonathan Ive, the head of design for Apple.
While the speakers are discussing the design of physical objects, I believe many of the design concepts they discuss apply to all kinds of design.
If you enjoy this clip, I’d recommend you check out the documentary in full. It’s currently available on Netflix Instant.